Print campaign for Cheater Buster Private Investigator. School project for advertising class.
The challenge was to create a series of print ads with three pre-determined photographs for a client (in my case, a private investigation company) and develop a strategy. My strategy is to exaggerate the insincerity of “cheaters” by creating unrealistic stories to pair with the dramatic images. The emphasis on insincerity is also reinforced through the typographic treatment for the stories, which is to simulate the situation when someone is telling a lie.